This post is a video recap of the short blog series on church branding. In this series we’ve looked at why you should care about your church’s brand? This coaching session was designed specifically for the team at Lawton First Assembly and it covers the basic philosophy behind church branding. You can review the entire series below.
This is post #8 in a short series on church branding. In the last post we talked about how the early stages of developing a brand are primarily characterized by responding to problems. In this post we’ll discuss moving from response based brand activity to setting up initial systems to support your church’s brand.
Have you ever spent a hot summer watering a lawn, dragging around that sprinkler? You’re basically responding to brown patches of dieing grass and it’s exhausting. After failing at it for a couple years I decided to have a sprinkler system installed. Now I manage the water at a control unit, but the rest is pretty much automated. That’s the power of a system. The same is true with your brand. If you want to quit reacting to problems, you’ll need to install some systems.
This is post #7 in a short series on church branding. In this post we’ll discuss the beginning stage of brand alignment – reacting to problems.
Early on many churches will spend a lot of branding energy simply reacting to problems. In this initial stage you’re putting out fires. You’ll find yourself trying to reign in the volunteer who just set up another twitter account for the church. You’ll constantly be dealing with ministries creating their own logos or websites. And you’ll have a never ending flow of creative requests all demanding your attention.
In this stage you’ll experience a lot of activity rather than processes. You’re busy due to the need to constantly be responding to problems. You’ll also find that your creative or media quality will fluctuate all over the place. Initially there could be a lot of excitement because everything is launching. But be careful! A brand that is out of alignment will cause issues down the road. And if you stay in response mode you’ll burn people out and you’ll put a lid on the brand and the organization.