This post is a video recap of the short blog series on church branding. In this series we’ve looked at why you should care about your church’s brand? This coaching session was designed specifically for the team at Lawton First Assembly and it covers the basic philosophy behind church branding. You can review the entire series below.
Archives For creatives
Creative Church is Live!
After months of behind-the-scenes designing, coding, tweaking, and heart-stopping technical glitches CreativeChurch.com is finally live.
As you may know I started this blog (RyanWakefield.com) in 2011 as a way to capture many of the ideas I was learning from the churches I was working with across the nation, and that’s been an amazing part of my job at AG Financial Solutions. Now I can relate to the saying that “it’s not always fun to write, but it is always fun to have written.”
Now for the update. Recently, I took an opportunity to help with the launch of Creative Church. I believe this is going to be another tremendous way to be a part of resourcing and inspiring local churches across the country. Unfortunately that also means that I will be pausing my personal blogging and I will be using that time to focus on making Creative Church a friend to creatives. I hope you’ll join with me in that journey.
At Creative Church we want boundaries to be pushed. We want comfort zones to be stretched. Because growth happens at the edges, and revolutions are not founded on the status quo. Check out our first blog series is called “Creative Proverbs” and features words of wisdom from church creative leaders from across the nation. We asked them, “What if you had five minutes to share one proverb with church creatives? What would you say?”
Your church doesn’t have to be on Pinterest. But your church does need to consider a communications strategy that includes the fastest growing website in history.
“In February (2012) Pinterest drove more traffic to websites than Twitter, Google+, LinkedIn, and YouTube combined.” – Fortune
My goal in this coaching video is to help you evaluate and improve your current strategy. The video is segmented into three parts:
Part 1 – For leaders, creatives and pastors who probably will never use Pinterest
Part 2 – For churches who are ready to make their website Pin friendly
Part 3 – For churches who are looking for ideas to engage the Pinterest community
This is post #8 in a short series on church branding. In the last post we talked about how the early stages of developing a brand are primarily characterized by responding to problems. In this post we’ll discuss moving from response based brand activity to setting up initial systems to support your church’s brand.
Have you ever spent a hot summer watering a lawn, dragging around that sprinkler? You’re basically responding to brown patches of dieing grass and it’s exhausting. After failing at it for a couple years I decided to have a sprinkler system installed. Now I manage the water at a control unit, but the rest is pretty much automated. That’s the power of a system. The same is true with your brand. If you want to quit reacting to problems, you’ll need to install some systems.
