When talking to people about your vision you have to realize that you’re not communicating in a vacuum. There are all sorts of “visions” out there that people are encountering every week. So what helps make sure your vision cuts through the clutter?
As a leader here’s a question you should start with to determine the impact potential of your message: What happens if you don’t do your vision? What happens if you don’t build that building, start that organization, or launch that program? Really, what’s the worst-case scenario?