This is post #8 in a short series on church branding. In the last post we talked about how the early stages of developing a brand are primarily characterized by responding to problems. In this post we’ll discuss moving from response based brand activity to setting up initial systems to support your church’s brand.
Have you ever spent a hot summer watering a lawn, dragging around that sprinkler? You’re basically responding to brown patches of dieing grass and it’s exhausting. After failing at it for a couple years I decided to have a sprinkler system installed. Now I manage the water at a control unit, but the rest is pretty much automated. That’s the power of a system. The same is true with your brand. If you want to quit reacting to problems, you’ll need to install some systems.